Political Advertising

Election ads in Brazil

Election ads in Brazil are ads that feature any of the following:

Federal: A political party, coalition, federation, current elected officeholder or candidate for President, Vice President, the Federal Senate, or the Chamber of Deputies.
State: A political party, coalition, federation, current elected office holder or candidate for Governor, Vice Governor, the State Legislative Assemblies, or the Federal District Legislative Chamber.

Our verification process

We require advertisers who want to run election ads in Google Ads and Display & Video 360 to get verified.

Advertisers can be organizations or individuals. In order to be verified, they must complete an application process including providing proof of:

Eligibility to run election ads in their region
Identity

Verification application

About these restrictions

Only the following criteria may be used to target election ads:

Geographic location (except radius around a location)
Age, gender
Contextual targeting options such as: ad placements, topics, keywords against sites, apps, pages and videos

All other types of targeting are not allowed for use in election ads. This includes all

Audience Targeting products

Remarketing

Customer Match

Geographic Radius Targeting

, and Third Party Audiences, such as

uploaded lists

Our political content policy

Google Ads policies

Prohibited Content

Content you can't advertise on the Google Network

Prohibited Practices

Things you can't do if you want to advertise with us

Restricted Content and Features

Content you can advertise, but with limitations

Editorial and Technical

Quality standards for your ads, websites, and apps

Learn more

Redistricting occurred during these dates

The boundaries of this district, Brazil, were redrawn during your selected date range. If you apply these dates, the location will be changed to .

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Political advertising on Google is available in these regions. Select a region to learn more.